What Does Uber Do?
Uber is a technology company that assists commuters in finding a nearest Uber car. The drivers, also known as ride sharers, and riders are bound to the company through internet.
All the three stakeholders i.e. driver, passengers, and the company depend on GPS and mobile communications. A Smart Phone App is a technological facilitator in all the transport related interactions.
Obviously, the customers have to share their contact and banking details while registering for an account. While Uber relies on transparency to deliver a range of accurate and prompt services.
What are the Benefits of Uber
Technology makes the skeptics very suspicious despite its proven pros and cons. Have a look at these redoubtable advantages and figure out for yourselves if Uber is worth it or not.
- Any rider with an account can hire for himself, herself, family, friends, or a group.
- The car can be hailed using the Uber App from any accessible or remote location within the permitted limits.
- Verbal communications are minimal to nil, but the drivers always reach on time.
- Uber handles all the details such as customer profiles, route tracking, and fee estimates.
- Multiple payment methods include cash, net banking, smart cards, and e-wallets.
- Interference from Uber’s employees, who work in the background, is also negligible.
- The software, hardware, and communication technologies are regularly updated.
- App upgrades are also undertaken to ensure responsible and considerate services.
- The customers have 24X7 access to customer support teams and complaint cells.
What are the Features of Uber
The fare estimates and business model are devised and modified by Uber’s management. A driver or rider uses the app to access vital information. They can also receive or make payments through online banking or digital wallets.
As a technology enabler, the company provides a range of services including transport, food and parcel deliveries. The Apps have various features for real-time interaction, account processing, and ride bookings.
The modern world is defined by speed, accessibility, digitization, and communications. Taking these into consideration, Uber is definitely a worthy addition to urban transportation.
Role of Technology
Uber’s role in modern commuting is better understood by knowing its business model. A globally successful company has two strengths – technology and management.
Uber capitalizes on advances in IT, communications, and mobile hardware. A modern Smartphone is as powerful as a 30-yr. old supercomputer.
Data storage, real-time signals, and software have become more secure and powerful. Anyone can conduct their business activities by simply getting online these days.
Uber’s role is to assure passenger mobility on busy roads through an efficient ride-hailing service.
GPS and tracking systems on the phone also deliver accuracy and optimization in terms of location and routes. The rider is assigned the nearest driver, and the shortest or traffic-free roads are selected en route.
In addition, Commuters can also preplan and hire luxurious vehicles for special occasions. Uber’s committed staff ensure that the cars are safe and comfortable. These vehicles are also fitted with necessary technological aids including route tracking system and voice assistance.
And the customers can totally rely on the App, with internet connectivity. They have access to car hire, fare estimates and payments at their fingertips. All the accounts and data can also be quickly verified or modified with ease.
What is the Business Model of Uber
The ride booking service is delivered across the world using an aggregator model. In this method, the most important component is the vehicle or car. Various latest models are aggregated or collected under a single brand name.
The drivers and their vehicles also have to pass Uber’s standards before approval. Although, the company does not own any cars, it successfully extends uniform and timely services.
The on-demand delivery is enabled due to mobile communications in real time. So, Uber basically partners with associates or drivers and connects them to riders. These associates work independently without any supervision or hierarchical structure.
However, to ensure business viability and safety, they all sign contracts and maintain an online account with Uber. Even, the ride hailers have to satisfy themselves with specific terms and conditions(T&C) before subscribing.
This “partnership model” along with efficient delivery mechanism makes Uber stand apart. A student, part-timer, housewife, or even retired employees can become a driver.
The company however relies on full-time professionals with the good rating for high-end services. This is necessary as they have to drive around more expensive cars for luxury seekers.
The fare system is also analyzed or divided into different categories based on quality. All these features make the whole service flexible and more suitable for modern people. The fare and payment system are also devised to be tech-friendly, verifiable, and accurate.